Storm Ford - Interview
We met Storm through her music before meeting her in person, and when we met her it all made sense. Every song feels like a glimpse into who she is, what moments have mattered, and the woman she is growing into. Her latest release, In the moment: A Process, is a masterpiece. Her voice weaves a melodic trail through the project that gave us chills on the first, second, and third listens. Continue reading to learn more about this beautiful genius in her process through love, life, and music.
What was your thinking behind A Process?
The "Process" concept came about very naturally. I've always felt a way about oversaturated art. I find myself very curious about the behind the scenes of my favorite creations, so I assumed my listeners would be equally interested in mine. Overtime, I accumulated around 100 voice memos capturing freestyles, jam sessions, and conversations. Through these sound bites, I decided to show the evolution of my song ideas to inspire other creatives to take pride in their own art, in its purest form.
What is your favorite part of the music making process?
My favorite part of the music making process is laying down rough vocals for the skeleton of a song. I love that you can imagine the potential but appreciate the rawness.
Who do you see as your audience?
My audience is anyone who has acknowledged their adversity and is actively trying to heal themselves.
What makes A Process different from an EP or an album?
A Process is different than an EP or album because it is not produced, mixed, mastered, or premeditated. A Process takes place effortlessly. When you're working on a song, you are obviously striving to capture your artistry in the best way, as opposed to giving yourself the room to embrace the imperfections that make up A Process.
What are the first 3 tracks on the playlist of your life?
The first 3 tracks on the playlist of my life are "Nothing Even Matters" by Lauryn Hill and D'Angelo, "AfricAryaN" by Logic (mainly J. Cole's part at the end), and "Since I've Been Lovin' You" by Led Zeppelin. But not necessarily in that order.
Is there a genre you feel most comfortable in? Is there a genre you want to make music in that you haven’t yet?
I feel like I identify with soul music the most because that’s where it comes from. I think about venturing into other genres all the time and, like most things that evolve, I believe it will happen naturally. I'm most excited for my pop phase, whenever that may take place.
What did your end of year streaming wrap look like?
When I received my end of year streaming wrap, I was extremely surprised and proud of myself. I found out that my music is played in 60 countries, and it's hard to believe that my story is already being heard all over the world.
What’s coming up for you?
That’s a broad question. In terms of life, I'd say the continued pursuit of mental, emotional, and spiritual maturity. In terms of music, I'd say the exploration of imagery in my lyricism. I want to show my listeners that I’ve been through more than a bad break up, because I feel like I don't always do the best job of translating that.
